To nobly celebrate the brand’s entry into China, Baume & Mercier organized an evening event in Shanghai on 4th November last, in the company of more than 1000 guests.
For the occasion, an immense tent was mounted on the terrace of the Shangri-La hotel overlooking the Huangpu River. An acrobat suspended from an impressive hydrogen-filled balloon was at the entrance to welcome guests in spectacular style. Michel Nieto, Baume & Mercier CEO, the local brand ambassador, singer Jacky Cheung as well as a large number of celebrities such as top models Natalia Vodianova and Astrid Munoz attended the evening. An imaginative and extremely varied presentation of creative talent included a harp concert, a cigar making workshop, fire-eaters, a fashion show and to bring the evening to a dazzling close, a superb fireworks display over the river!
Indeed, an entry in grand pomp and style !
Chinese singer Jacky Cheung, local brand ambassador and Michel Nieto, CEO of Baume & Mercier
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